This fine presentation by design strategist and marketing innovator, Paul Isakson looks at the future of marketing and advertising in today's challenging Web 2.0-driven and media-savvy business envirnoment. Topics include:

• Brands
• Old marketing
• New marketing
• Innovation
• Engagement 
• Utility 
• Insight

Paul is a globally recognised leader in strategic thinking for the modern era of marketing, and is one of the most read, most quoted, most linked-to voices on the web.His work and thinking have been featured in BusinessWeek, Wired, USA Today, Ad Age, AdWeek, The New York Times, the Guardian, Chicago Tribune, and The Next Issue, in addition to most of the world's top marketing, advertising and design blogs. He has presented his views on marketing and advertising to a wide variety of audiences across the United States as well as in Europe.