VIRGIN ASIAN MELA
We created a distinct identity for Virgin’s bouquet of
Asian TV channels, including the name ‘Asian Mela’
and the multi-coloured Ferris wheel logo.
LEBARA
Our TV advertising for Lebara, one of the most salient multicultural brands in the UK today, is some of the best
you can see on ethnic TV. We are especially proud of the 'Personas' film which insightfully captures the duality
of a migrant's psyche - forever negotiating a simultaneous existence in both the adopted and the home country.
To watch the TV ads we created, click on the images below:
South Asian Brain Stroke Awareness Campaign
The NHS chose us to launch the government’s national Stroke Awareness strategy amongst South Asians in the North West.
We came up with a cross-platform campaign comprising TV commercials, multi-lingual print material, a dedicated website - http://www.brainstroke.org.uk , face-to-face outreach and health check road shows. Yet to unfold are a series of TV and radio shows focusing on signs of stroke and a healthy lifestyle, followed by road shows that will offer free health checks and advice.
THAMES VALLEY
POLICE
We are the specialist agency for
BAME recruitment marketing for
Thames Valley Police, conducting
regular awareness and
recruitment drives across the UK,
using outdoor media, press
campaigns, microsites, local
neighbourhood policing teams,
posters and leaflets distribution
and evaluations.
TK MAXX
The TK Maxx Design Studio consulted us on gift
card ideas for different ethnicities. We designed
prototypes for major ethnic celebrations including
Diwali, Eid, Chinese New Year, Christmas, Rosh
Hashanah, among others.
BRITISH HEART FOUNDATION
We are the official events agency for the nation’s heart charity and create awareness
about risk of heart diseases across the UK through large-scale outreach events and
brand awareness activities.
For BHF’s 50th year anniversary this year, we created a new ‘Dil Ka Safar’ campaign
slogan
for South Asian communities and launched a special fortnightly column
in association with a
major ethnic newspaper.
NHS SOUTH ASIAN CANCER CAMPAIGN
The Greater Manchester Public Health Network and Greater Manchester & Cheshire Cancer Network
appointed us to create and implement the UK’s first ever Cancer Awareness Campaign for South
Asians.
We created specialist TV partnerships, talk shows and adverts, and also undertook grassroots
engagements through specialist community events and collateral distribution.
Post campaign results carried out by the GMPHN proved that the campaign outperformed the mainstream drive, both overall and particularly in terms of recall and recognition. Demonstrating that the campaign was a huge success.
Awards
-Winner of the Asian Lite Campaign of the Year Award 2011
-Shortlisted for the national AHCM Award 2011
To watch the TV ads we created, click on the images below:
DIAL-A-CODE
We are the official
communications agency
for
Dial-a-Code, creating
campaigns and messages
for their diverse target
audiences, in their
various
native languages.
HDFC
At HDFC’s annual mega-event, India
Homes Fair, we provide the following
services: media buying and outdoor
activity, outreach through community
engagement activities and direct
marketing.
