VATIKA NATURALS
Here&Now 365 has led Vatika Naturals’ global brand transformation, evolving the heritage South Asian haircare brand into a culturally inclusive leader across the UK and US.
Our work spans across the entire brands journey: cultural insight, consumer research, strategic repositioning, influencer marketing, digital campaigns, and experiential activations. Every touchpoint is designed to connect with real women and real hair stories, building relevance across markets.
#STRANDSOFVATIKA
CELEBRATING REAL WOMEN,
REAL HAIR,
REAL STORIES
This digital-first storytelling campaign invites real women to share their natural hair journeys.
1,000+ ENTRIES,
NINE WOMEN
were cast in a brand film that celebrates identity and self-expression.
Activated across:
DIGITAL, INFLUENCER MARKETING, SOCIAL MEDIA, VIDEO CONTENT.
Multi-Million organic reach, uplifted brand sentiment, and a step-change in audience engagement across platforms.
Father's Day Campaign - #Unbreakablebonds
Timed around both Father’s Day and Pride, this emotional campaign spotlighted the relationship between South Asian fathers and their LGBTQ+ children.
Activated across:
SOCIAL MEDIA, DIGITAL ADVERTISING, INFLUENCER PARTNERSHIPS, PR.
INTERNATIONAL WOMEN’S DAY — #ROOTFORME
Championing inclusivity and empowerment in the workplace,
this campaign tackled intersectional challenges through
a powerful all-female stand-up line-up, podcasts, influencer
stories, and bold OOH activations in London and New York.
Activated across:
SOCIAL MEDIA, OOH, PODCASTS,
INFLUENCER MARKETING, DIGITAL, PR.
Over 1.3 million views, 30+ million OOH impressions, 25,000 podcast listeners, and coverage in 300+ global outlets.
By centering authentic stories and cultural nuance,
Here&Now365 fuels Vatika Naturals’ evolution
as a brand that champions diversity, identity,
and self-expression at every strand.