Multiculturalism

Multiculturalism

In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to them. We are here to change this opinion because ethnic minorities and their complex pasts are here to stay and marketers must be cognisant of the spending power these groups wield.  So working with us means this diverse audience that presently accounts for £300 billion per annum in spending becomes easily accessible to you.

Insights

Indian

  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people

Pakistani

  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people

Black African

  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people

African Caribbean

  • people
  • people
  • people
  • people
  • people
  • people
  • people
  • people
  •  
  •  
  •  
  •  
  •  

Bangladeshi

  • people
  • people
  • people
  • people
0
0
0
0
0
60%

2,500,000

125,000

150,000

80,000

20,000

Media Consumption Patterns

TV CONSUMPTION

0%

0%

Watching Mainstream
and Ethnic TV

Watching Ethnic TV

high regular internet usage makes the digital space
an ideal place to talk to the consumers

Bangladeshi

0%

Chinese

0%

Indian

0%

Pakistani

0%

Asian other

0%

Black

0%

Mixed

0%

White

0%

Other

0%

0%

0%

0%

of consumers spend most or all of
their time on websites in their own
language

of consumers said they would be more
likely to buy a product with
information in their own language

of consumers said that the ability to
obtain information in their own
language is more important than price

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