HDFC IHF
CHALLENGE
With a growing Indian diaspora in the UK and with increasing disposable incomes, there was ample opportunity for the Indian property market developers to pitch their properties to Indians in the UK as an investment opportunity. The challenge – Property investment is one of the most carefully evaluated decisions customers make and there was no single credible place where customers could meet different property developers who were wetted and trusted
IDEA
HDFC Bank, one of India’s most trusted private sector bank in association with Here&Now launched ‘India Homes Fair’. An event that brought credible property developers and customers under one roof. HNN orchestrated the event, from conceptualisation, execution to promotion. Right from finding the venue, getting the developers on board to executing a full blown 360 campaign across TV, Outdoor, Radio, On-ground promotion of the event, we ensured that Indians living in the UK interested in property investment in India knew about the HDFC Indian Homes Fair.
RESULT
The event became a resounding success with unprecedented footfall. It established an entire new way of approaching Indian customers in the UK. The real marker of success of the event is that HDFC and Here&Now have been repeating and building on the success of the event every year, for the past 11 years. HDFC Indian Homes Fair is now an established property in itself among the Indian diaspora.