ROUGH SLEEPERS PROJECT
Here&Now365 played a pivotal role in delivering a powerful awarenss campaign for the NHS East London Foundation Trust, as part of its Rough Sleeping Mental Health Project (RAMHP). Commissioned to highlight the intersection of homelessness and mental health, the project centred on the creation of a short narrative film titled What Happened to Jimmy.
What Happened to Jimmy – Film Production
At the heart of the campaign was a short narrative film, What Happened to Jimmy, produced entirely by Here&Now365. From insight and scripting to casting, filming, and post-production, the agency led every stage of development to ensure emotional resonance and lived-experience accuracy. The film was shaped through conversations with clinicians, outreach workers, and individuals with direct experience of homelessness, creating a story that felt both urgent and authentic.
Activated across: NHS Training Platforms, National NHS Networks, Youtube, Linkedin, Stakeholder Events
Results
The film was adopted across NHS Trusts for staff training and received widespread praise from senior NHS leaders for its emotional power and educational impact. It was screened across key NHS and government audiences, including a dedicated session with the then Health Minister, who personally endorsed the project.