Living is Giving with Morrisons this Ramadan
Morrisons will once again be initiating their popular Living is Giving campaign in stores across the UK this Ramadan. The campaign is now in its 4th year running and helps promote the spirit of charity during the season of giving. The charity Morrisons will be supporting this year is CLIC Sargent.
What is the Living is Giving Campaign?
Every year Morrisons joins hands with British Muslim families to cater for their Iftari and Sehri needs. And with the Living is Giving Campaign they go the extra mile to support the community in fulfilling an important virtue of this holy month – charity!
The Living is Giving campaign is Morrisons’ unique way of encouraging all their customers to unite, give back to the wider community and support local charities. The campaign promotes inclusivity, allowing everyone to partake in the spirit of Ramadan regardless of faith. In joining the Living is Giving campaign customers will contribute to CLIC Sargent’s mission, to provide the best possible care for young lives against cancer. It is great to see companies embracing ethnic diversity and multiculturalism for charitable purposes.
Which brands are participating?
Morrisons has partnered with leading South Asian brands such as Cofresh Snacks, KTC Flour, Rubicon Juices, Madina Dates, Badshah Basmati Rice, Laila Basmati Rice, Humza Samosas, Indus Flour, Pakeeza Mango Lassi, Fudco Almonds, and Shazans Foods. They will donate a portion of price per pack to CLIC Sargent to help win the fight against cancer.
How can customers participate?
Morrisons has found the perfect way to integrate giving back into the spirit of Ramadan. Just by purchasing their favourite meal packs customers will simultaneously be helping other families in the process. Please visit your local Morrisons to participate and log on to livingisgiving.co.uk/ to find out more! This year due to the current situation, the campaign encourages the community to observe Ramadan @ Home with their families and avoid public gatherings. Living is Giving items can be purchased online at groceries.morrisons.com/.
Do your part to help your community this Ramadan. Stay safe, stay home and give back with Morrisons!