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Percol

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Brewing a Bold Return

Here&Now365 partners with Percol to build a bold, everyday presence for one of the UK’s most recognised ethical coffee brands. With its sustainability front and centre, we help Percol cut through a crowded category with clarity, relevance, and purpose.

Our ongoing remit spans social media management, content creation, influencer marketing, and paid amplification, creating stories that speak to modern values and everyday rituals.

Relaunch Campaign

To reintroduce Percol to UK audiences, we led an integrated campaign focused on high-visibility geotargeted touchpoints across the UK. We activated a phased campaign blending culturally relevant storytelling with high-impact placements in key locations, successfully raising brand awareness and strengthening consumer loyalty.

Activated across: OOH, DOOH, Experiential, TV, Radio.
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RESULTS
A highly geo-targeted OOH strategy placed Percol near key retail locations across the UK, boosting in-store visibility at the point of decision. Visually Impactful creative brought Carefully Crafted Coffee message to life, while curated ethical influencers sparked digital engagement and reframed Percol as a modern, conscious coffee brand.

Here&Now365 helped reposition Percol as a brand that blends ethical values with everyday relevance, helping the brand stand out in a crowded, competitive coffee market.