Logo New
Facebook Twitter Youtube Linkedin Instagram

Remitly

Remitly-Hero
Remitly

MAKING CULTURAL CONNECTION TANGIBLE

Here&Now365 works with Remitly to strengthen its position as one of the world’s leading digital remittance brands, trusted by millions in diaspora communities across the UK and beyond.

Through culturally attuned insight, standout execution, and grassroots execution, we help Remitly become part of real community conversations.

CHAI WITH CHACHI EXPERIENTIAL

A high-impact activation designed to spark festive nostalgia during Diwali and create emotional resonance with South Asian diaspora audiences. For many South Asians, Diwali is a time of deep nostalgia: for smells, sounds, rituals, and relatives.

Tapping into this emotion, we brought the campaign to life at Westfield Shepherd’s Bush, using geo-mapping and shopper insight to pinpoint the perfect high-footfall location. At its heart: a steaming experiential billboard and a welcoming pop-up styled as Chachi’s home (Aunt is called Chachi in South Asian culture), serving chai, samosas, and stories that captured the spirit of Diwali.

Activated across: OOH, DOOH, Experiential, TV, Radio.
Results: Thousands engaged on-ground, multi-million reach across digital and physical touchpoints, and strong emotional impact across South Asian audiences.
Chai-side

Event Activations

We deliver a year-round calendar of bespoke activations that place Remitly in the heart of diasporic culture. From mosque pop-ups during Ramadan to vibrant presence at festivals like Zimfest, Barrio Fiesta, Diwali On The Square, Ghana in the Park, Black on the Square, and regional melas, each activation reflects the spirit and values of its community.

Results: Dozens of high-footfall events across UK cities, reaching thousands within Indian, Pakistani, Bangladeshi, Ghanaian, Zimbabwean, Filipino, Indian, and African communities, driving visibility, and long-term brand affinity.
Chai-bottom-Rt

Through authentic cultural insights and grassroots engagement, Here&Now365 positions Remitly not just as a service, but as an integral thread in diaspora communities’ everyday lives.