The Raees of Rice
When the Shahrukh Khan blockbuster Raees premiered on Zee Cinema, Here and Now 365 leveraged the movie for the proposition of Veetee Mega‘s longer grain Basmati rice by integrating the movie dialogue, thereby bringing out a direct synergy of the brand with the movie property. Produced by Here and Now 365 the 10-second ad film created a high brand recall when played during the movie.
