Celebrating Culture at the Table
Tilda sought to deepen its connection where food and culture intersect, bringing meaningful presence to the festivals and traditions shared by its diverse consumers.
Festive Greetings Campaign
Here&Now365 has partnered with Tilda year after year to deliver culturally rich, festive greetings that resonate across more than 15 global communities. By producing over 70 vibrant creatives combining authentic cultural symbols, appetising food imagery, and Tilda’s products, we’ve strengthened brand relevance and brought meaningful cultural moments to life across social media and TV.
Activated across: Social media, TV.
Results
Positioned Tilda as a central part of celebrations across communities like South Asian, West African, Southeast Asian, Middle Eastern, and more by driving engagement around Diwali, Eid, Songkran, Easter, and other key festivals.
The project strengthened Tilda’s cultural relevance and showcased how its versatile range fits diverse traditions. It also educated wider UK audiences about the significance of global festivals, reinforcing Tilda’s thought leadership in cultural celebration.
