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Purpose in Every Grain

Here&Now365 partnered with Tilda to bring purpose to the forefront through a culturally rich collaboration with women’s non-profit LOVO. Rooted in community spirit, the campaign celebrated food heritage, empowered local voices, and strengthened brand relevance within diaspora communities.

Tilda x LOVO Tin Launch

We led the launch of Tilda’s limited-edition tin in collaboration with LOVO, a Peckham-based organisation supporting women’s wellbeing and employability. Building on this partnership, we delivered a full-scale community-first campaign that celebrated heritage and addressed social deprivation.

Activated across: PR, Radio, Influencers, OOH, Street Reach
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RESULTS
Widespread local engagement, strong media traction, and meaningful brand connection across West African, Somali, and Caribbean communities. Generated 100+ media coverages and over 11 million impressions through PR, with influencer content reaching more than 300,000 people.

Here&Now365’s community-rooted strategy helped Tilda shift from passive purpose messaging to active social intervention, embedding the brand in real conversations around empowerment, culture, and community resilience.

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