Tropical Sun
Authentic Flavours, Real Connections
Here&Now365 brought cultural insight to the forefront in a campaign for Tropical Sun, rooted in the emotional power of mealtimes in African and Caribbean households. With generational love for the brand already strong, the objective was to strengthen cultural relevance and deepen emotional ties with diaspora families in the UK.
African Products Campaign
We scripted, cast, and produced a TVC that captured the warmth of a modern African British family cooking a traditional dish together. Set in a real home with authentic dialogue, the film celebrated the everyday joy of food, heritage, and intergenerational connection, with Tropical Sun products at the heart of the moment.
Activated across: Multicultural TV, Ethnic Retail Promotions, and Digital Platforms targeting diaspora communities.
RESULTS
The campaign sparked a wave of positive engagement, reinforcing Tropical Sun’s place in the kitchens, and hearts of diaspora families. Viewers praised its authenticity and relatability, with the advert becoming a touchstone for cultural pride and homegrown storytelling.