TRS’ Lovers of Flavours campaign wins big at the British Asian Media Awards
Asia’s Finest Food brand – TRS – won the Marketing Campaign of the year for spreading the love of spices, authentic ingredients and flavour
TRS has continuously broken boundaries and raised the bar for marketing and advertising in the South Asian market – be it through their previous Love Story campaign starring actress Nimrat Kaur or their latest Lovers of Flavour starring Bollywood actor Manav Kaur – transcending all media formats and providing the audience with a 365-degree campaign to evoke the love for authentic Asian flavours.
Thereby, it comes as no surprise that when asked, which was the most remembered ad on South Asian television – consumers were quick to mention the TRS Lovers of Flavour ads.
With its Bollywood inspired commercials, through their storytelling TRS has broken the mould of regular product, price and offers ads – giving audiences a flavour of their brand through a 365-degree campaign leveraged through TV, radio and outdoor. Their Lovers of Flavour series created a storm with breakthrough creatives and high-quality production – making it win the Marketing Campaign of the Year.
Talking about the win, Brand Manager, TRS, Derek Martin said: “It is our constant endeavour to bring about innovation and quality through our products, and the same reflects in our communications as well. I would like to thank the directors at TRS for their continuous support and their openness to creating a marketing campaign which sets us apart from the crowd.”
The award-winning Lovers of Flavour campaign can be seen on www.trs.co.uk