Bringing Authentic Flavour Home
With a legacy of over 50 years, TRS Foods is a trusted heritage brand within South Asian communities, offering a diverse range of products that help families serve tradition and authentic taste. Here&Now365 has supported TRS in evolving its marketing communications to engage a diversifying audience across generations and life stages.
Diwali on the Square
For London’s flagship Diwali celebration, Diwali on the Square organised by the Greater London Authority and the Mayor of London, Here&Now365 delivered Cook Your Food Story, a culinary experience led by celebrity chef, MasterChef finalist, author and YouTuber Chetna Makan. From talent curation to stage design and branded assets, we created an immersive event that placed TRS at the heart of authentic home cooking and cultural celebration.
Activated across: Experiential, Community Outreach, Event Management
RESULTS
Thousands engaged on-ground, driving strong product interaction and strengthening TRS’s emotional connection with UK South Asian audiences. By connecting tradition with contemporary culinary storytelling, Here&Now365 deepened TRS’s emotional resonance across generations within the diverse South Asian community.
