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A Golden Launch for a Global Brand

With a legacy spanning over 90 years in the Indian tea industry, VAHDAM is a premium tea and wellness brand dedicated to delivering authentic, high-quality teas sourced directly from Indian farmers. Here&Now365 has been a strategic partner in establishing VAHDAM’s presence in the UK and US markets, helping the brand translate its rich legacy into culturally relevant stories that resonate globally.

International Turmeric Day

To elevate VAHDAM’s turmeric range and build year-round consumer engagement, Here&Now365 executed the London and NYC chapter of International Turmeric Day on October 8th as a unique, ownable global celebration.
The campaign featured experiential activations at London’s South Bank and New York’s Times Square, where visitors explored turmeric’s health benefits, sampled golden brews, and experienced VAHDAM’s Ayurvedic roots firsthand. Complemented by geo-targeted OOH campaigns on turmeric-branded buses, influencer seeding, branded merchandise, and interactive ‘Spin to Win’ activations, the initiative combined education with entertainment to deepen brand connection.
Activated across: OOH (T-Side Buses), Experiential Pop-Ups, Influencer Seeding, Digital
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Results

The campaign generated high footfall at South Bank and Times Square, secured multi-million media impressions, and created a vibrant cultural moment that significantly increased brand awareness, product sampling, and emotional connection with VAHDAM’s turmeric range.

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