Passover, also known as Pesach, is celebrated by Jewish people every year to remember the story of the exodus when Moses led the Hebrew slaves out of Egypt to freedom. It is called Passover because it commemorates the biblical event when the angel of death ‘passed over’ the houses of the Israelites during the 10th plague of Egypt. This year Passover falls from the 27th of March to the 4th of April 2021.

Passover traditions include the Sedar tradition which involves eating Matzah bread, drinking 4 cups of wine, retelling the story of the Exodus, followed by festive rituals and special Passover songs. It is a time to spend with family and loved ones and this will not be disrupted by the pandemic.

Remember #HereAndNow365 #definingMulticulturalMarketing is here to help you build bridges between your brand and Britain’s #multicultural communities.

#MulticulturalBritain #Facts the UK’s Jewish population is close to 370,000* with the majority in London. The second-largest population is in Greater Manchester. Stamford Hill in Hackney has the highest concentration of Orthodox Jews followed by areas such as Golders Green.

*Enlarged Jewish population including Jewish people and their family members, according to the 2018 Census prediction.