Here and Now 365’s clients take over ‘Indian Idol 10’ as the grande final smashes Sony TV’s ratings record
Ever since its launch Sony Entertainment Television‘s Indian Idol has been ruling South Asian television, giving reality shows such as Bigg Boss a run for their money. With exceptional talent and good judges, the three-hour grand finale was watched by a record of 80,000 viewers, making it Sony Entertainment Television’s most watched show. The show further peaked to 112,500 viewers and their viewership share shot up to 0.20%, leaving Star Plus behind at 0.05%.
At Here and Now 365, we have always ensured our clients are featured on the hottest properties to get the maximum eyeballs and viewers’ attention. Indian Idol Season 10 was no different with our clients Vitabiotics as ‘powered by’ sponsors, Minar Jewellers, Veetee Mega and HDFC Home Loan as ‘associate’ sponsors and SBI UK playing their ads during the ad breaks.