Rocking Up the M6 with Supermalt!
With spring almost here, Supermalt added a tinge of colour to the M6 – making sure the motorway livens up!
Executed by Here and Now 365, the new campaign imputes youthfulness and takes the African and Caribbean’s favourite malt drink a notch higher.
Speaking about the campaign Media Director Suhrud Chimbalkar said: “With this campaign we wanted to try something different. So, while we have taxi’s, buses and tube panels in the heart of the communities neighbourhood – with M6 we wanted to give the mainstream audience a taste of Supermalt in a disruptive manner.”
So, Rock Up, Shake Up, Live Up with Supermalt!