Supermalt – Have you got it?
The Africans’ and Caribbeans’ most loved drink – Supermalt – is back with a bang to woo their customers through strategic, geo targeted media planning and buying.
There new “Got it” campaign has been launched at various underground stations, buses and in leading Afro-Caribbean press titles.
The idea behind the campaign was to reach out to the community by entering their neighbourhood and integrating with them. So, be it Balham, Borough, Brixton, Elephant & Castle, Finsbury Park, Goldhawk Road, Wembley Park, Shepherds Bush or Stockwell – the Supermalt fever has spread across.