The Lebara UK Asian Music Awards
“Early winter is steadily creeping upon this part of the world, but a little bit of London felt like torrid summer’s night at the tropics on Thursday night on the occasion of the Lebara UK AMA at the grandiose venue of Wembley Arena.
Here and Now 365 was an official sponsor of the event. It was a glamorous evening which gathered many successful artists as well as new talents from the ethnic music scene. We told you about the headline concert by Ustad Rahat Fateh Ali Khan here. No time to get into specifics – suffice to say it’s been terribly emotional and many grown men and women openly wept at the sound of Ustad’s psychedelic Indian passion blaring through the arena. Back to the point:
Possibly the most important acknowledgement of musical merits for the UK Asian ethnic community, the UK AMA 2012 has received unprecedented media attention from nationwide Asian press, television and radio outlets including the BBC. We will let them tell you about the glitz and glam, who got what award and who got drunk first. There will be no shortage of that sort of information available soon, if it isn’t already, so instead we’ll very soon report on what our PR team’s little role was on the night: promote the Anthony Nolan Charity Trust among the Asian celebrities.”
Here and Now 365 has always prided itself for promoting multiculturalism and celebrating the ethnic diversity of the UK.