The Mayor of London Presents: Showtime

The Mayor of London Presents: Showtime

The Mayor of London Presents: Showtime

 Words: Matei Rosca

Between July 21st and September 9th, London Festival is going on under the title Showtime: Entertainment Everywhere. Brought by the Mayor of London, Showtime is a multicultural festival of street entertainment all over London, for everyone to attend either by accident or by appointment.

Music, street art, pop-up films, fire spitting and people shot out of cannons are just a small part of the long list of shows (some of them in undisclosed locations for surprise value) being planned for the London Festival.

Not everyone can afford tickets to the Games or even wants to see them for that matter, but that doesn’t mean they should miss out on the fun stuff. Mr. Boris Johnson will be forcing on everybody finding themselves in London during this dubiously rainy summer.

Sarcasm aside, let’s bring on the clichés:

1.    There is something for, literally (!), everybody, including kids: the Tiny Games are taking place in 99 locations in London, with rules stuck to building walls: find them, read up and start playing instantly.

2.    Multiculturalism: The internationally acclaimed Indian dance band Akademi will perform a show involving bells and bellybuttons being swung at the lucky onlookers. Our agency has already enjoyed a performance by Akademi a few weeks ago, in the Houses of Parliament, thanks to Seven Islands Vintage. For details about that, see this post. Chinese women with percussion instruments, hip-hop dancing and spoken word performance complete this point.

3.    Top UK and world artists: No specific details have been revealed on this yet, but considering who organises of the festivities, we are expecting Bono.

The performances are scattered across London (Greater and Central) – Uxbridge to Bromley to Sutton to the City, it will be all a big free circus starting this Saturday.

Here and Now 365 is as usual thrilled to be part of such a big and varied city and will enjoy as many of these performances as possible, even if it means getting our shoes wet. Multiculturalism and diversity are our middle names, so the anticipation of seeing our core principles celebrated in the streets by the Greater London Authority is exciting us beyond belief.

We’ll make it an objective to keep our blog readers updated with fresh information on multicultural events going on around the Games, in the hope of building an online community around our website by using the overhyped Olympic Games to attract anyone with an interest in Britain’s multicultural society.

Further details may be found on the official website –

Here and Now 365 has always prided itself for promoting multiculturalism and celebrating the ethnic diversity of the UK.


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