ASDA Celebrates Ramadan
Lights, camera, video, press and action!
Asda celebrated Ramadan this year with the theme of global flavours. The Pillbox Kitchen became a hub for creatives; Radhika from Radikal Kitchen and Zaleha Olpin, 2018 MasterChef UK contestant shared a selection of their cultural food with influencers for one night only.
Bloggers, influencers and the press were greeted with soft drinks and peanuts on arrival. There was the beautiful décor of flowers on tables, mini lanterns and a large centrepiece lantern by the ‘Asda celebrates Ramadan’ backdrop. The chefs were busy cooking and getting ready for the event, and there was a diversity of people arriving.
Two spokeswomen from Asda compered the evening by sharing their love of working with inspiring people. They were happy to enjoy the evening celebrating Ramadan and tasted the flavours of authentic cooking with all the ingredients from Asda. Radhika and Zaleha were then passed the microphone. They spoke a little about their background before presenting their first starter which was set-up in a beautiful display by the Here and Now 365 team.
With everyone enjoying the food, both Radhika and Zaleha again introduced their next course of food. It was presented to everyone to take pictures of and taste their wonderful traditional flavours. Familiar faces were noticed in the crowd including Parveen Ashraf from Parveen’s Indian Kitchen on ITV and Author, Shrabani Basu who wrote the Book Victoria and Abdul which was also made into a film.
B4U interviewed many people as well as other press members who walked around the room with nibbles in their hands! After the dessert, the final speech was made by Asda spokeswoman Claire. She wished everyone a wonderful Ramadan and hoped that they felt inspired after tasting all the delicious food. They were also offered Asda goody-bags with recipe cards, celebratory and nutritional dates along with a mini lantern!
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